What is the vision of TVS Motors, and how is it being implemented? The company is committed to being a self-reviewing organization, and TQM is ingrained into the culture. TVS Motor believes in the importance of the process, rather than the product. People and projects will be measured on their final results and the process they use to get there. The vision of TVS Motors includes the following:
The brand is synonymous with quality and safety, and TVS has been making an effort to uphold this image. The company has started selling electric scooters, called iQube, in select locations. During the next 24 months, the company is expected to launch its own electric vehicle division. These vehicles will likely be two and three-wheelers, with a power output of five to 25 kW. The electric vehicle division will operate side-by-side with its ICE vehicle division.
In 2005, TVS Motor introduced the TVS Apache motorcycle brand, an advanced version of the popular ‘Crawler’ motorcycle. The TVS Apache is a racing-inspired bike, equipped with the latest in automotive technology. Today, it has four million global customers. Its augmented reality-driven sales team quickly realized the value of the augmented reality application. It has become an essential tool for sales teams to deliver quality vehicles at the right price.
The Apache motorcycle has a young, technologically-savvy customer base. This customer segment demands cutting-edge designs and latest features. The TVS Motor sales force needs to keep up with the latest technological features added to its vehicles and deliver a consistent brand story. In order to improve the effectiveness of its sales force, the company has invested in a sales training and analytics platform to better equip its sales team. This will help the company better achieve its overall goal of driving profitable revenue growth.
As a company with a long history of innovation, TVS Motors has led the way for personal commuting in India. The company launched the first ever 50cc moped in the country. It introduced 100cc Indo-Japanese motorcycles in 1984, and introduced the indigenous scooterette in 1994. With a mission to create a better quality, safer, and more efficient motorcycle, TVS has remained one of India’s leading brands.
In addition to motorcycles, TVS Racing has achieved international recognition. In 2015, it became the first Indian factory team to compete in the Dakar Rally, the world’s longest rally. The company also partnered with French motorcycle manufacturer Sherco to form the Sherco TVS Rally Factory Team. This team also won the Raid de Himalaya and FOX Hill Super Cross in Sri Lanka. With its winning streak, the team has won over 90% of the races in its history.
In a bid to achieve greater success, TVS Motors pivoted its business online. To achieve their sales goals, they needed a consistent view of customer interactions. That’s why they turned to the Databricks platform. The Databricks Lakehouse Platform allows for secure, reliable, and scalable collaboration across teams. Using the platform, TVS Motors transformed its business processes, digitised customer data acquisition, and consolidated all its data into a single source of truth.
